A Veteran & Woman Owned CompanySenior partners lead every missionHQ · Shelbyville, KY · Operating Nationwide

House 02 // Marketing Leadership

The Agency.

Marketing · Media Relations · Social Media · Brand Standards

Visibility is an operational asset. The Agency connects your message to your mission, your market, and your numbers — so attention becomes revenue, donors, and trust.

Ashlea Garofola
Lead · Ashlea Garofola, MBA
Founder & Principal Consultant

Core Disciplines

Own the narrative.

Embedded marketing leadership for businesses and nonprofits — the strategy of a CMO with the hands-on execution of a team.

Discipline 01

Marketing

Fractional CMO leadership — strategy, team, vendors, and campaigns tied directly to growth.

  • Fractional CMO / outsourced marketing director
  • Marketing plans, budgets, and channel mix
  • Campaign strategy and execution
  • Vendor and team oversight

Discipline 02

Media Relations

Press strategy and public messaging that builds credibility before you need it.

  • Press strategy, releases, and pitching
  • External and stakeholder communications
  • Spokesperson and executive message prep
  • Campaign-based PR bursts

Discipline 03

Social Media

Platform-specific strategy and content that earns attention — measured, not guessed.

  • Platform strategy and content calendars
  • Content development and production
  • Community management
  • Analytics-driven optimization

Discipline 04

Brand Standards

Identity, voice, and positioning discipline — so every touchpoint looks and sounds like one organization.

  • Brand identity and standards guides
  • Messaging architecture and voice
  • Competitive market positioning
  • Brand audits and consistency reviews

Supporting Fires

Where the message meets the ground.

Content & Editorial

End-to-end editorial leadership from a working managing editor of a 20,000+ reader publication.

Events & Experiences

High-impact events planned and run end to end — proven at 7,500–10,000 attendees.

Community & Fundraising Campaigns

Donor and awareness campaigns across 8+ organizations, raising $40,000+.

Employer Branding

Paired with The Firm’s culture work — the story that recruits and keeps the right people.

AG² · Both houses

“Marketing is most effective when it doesn’t operate in a silo.”

— Ashlea Garofola, MBA
20,000+editorial readership led
10,000attendees at a single event
$40K+raised for mission-driven campaigns
8+organizations served simultaneously

Campaign Cycle

Intel. Position. Launch. Measure.

01 · Intel

Audience, market, and competitor reconnaissance. We learn who you need to reach before we say a word.

02 · Position

Message, voice, and brand standards locked — tied to your strategic plan, not trends.

03 · Launch

Coordinated campaigns across earned, owned, social, and live channels.

04 · Measure

Analytics reviewed in the same battle rhythm as your operations. Adjust fire, repeat.

Brief The Agency

Make them hear you.

Free 30-minute consultation with Ashlea. No obligation.

Schedule Your Free Consultation Now